Unit Publicists

Here is the short of it. Unit publicists working on Colombian shoots operate inside a media landscape anchored by ANDA Asociación Nacional de Anunciantes for advertising-trade partnerships, the El Tiempo and El Espectador newspaper desks for daily-press placement, Semana magazine for long-form features, and the Caracol Radio and RCN Radio broadcast networks for drive-time entertainment segments — and the publicists on our roster keep working relationships with all of them.

Here is what that looks like on the ground. They build bilingual EN/ES press kits that translate seamlessly between the Colombian outlets and the global trade press at Variety, The Hollywood Reporter, Deadline and Screen Daily, run on-set photography and EPK capture aligned with the rhythms of FICCI Festival Internacional de Cine de Cartagena de Indias in March and BAM Bogotá Audiovisual Market press junkets, and set up social-media and influencer partnerships with Colombian content creators such as Calle del Pecado and Sebastián Villalobos when shoots want lift inside the Spanish-language audience. The press-junket lineage they came up under. Disney's Encanto, Netflix's Narcos and One Hundred Years of Solitude — informs how they pace a publicity rollout from principal photography through wrap, premiere and streaming launch.

Here is how the picture comes together. On the ground, our Colombian unit publicists run discreet on-set photography across the Cartagena Walled City colonial streetscapes, the Bogotá La Candelaria heritage blocks, the Medellín Comuna 13 escalator murals, the Salt Cathedral of Zipaquirá and the Eje Cafetero coffee haciendas without disrupting principal photography, set up festival press junkets at FICCI Cartagena and BAM Bogotá when production timing lines up, manage set-visit logistics for global press flying in through El Dorado BOG and Rafael Núñez CTG, and handle the bilingual EN/ES press-release distribution that Colombian outlets and global trade press both need to file accurate stories.

Here is what we have to work with. They run content-approval workflows that protect spoiler-sensitive material from leaking through the Caracol and RCN broadcast pipelines, set up Migración Colombia visa support for visiting global entertainment journalists, and build the EPK b-roll, cast-interview and behind-the-scenes asset libraries that distributor publicity teams in Los Angeles, London and Madrid pull from. We match unit publicists based on outlet relationships, festival cycles, influencer partnerships and prior Colombian press-junket credits.